When it comes to office design, incorporating your brand is essential to creating a cohesive and professional space. Your brand is more than just your logo, it is the overall look, feel, and culture of your company. Incorporating your brand into your office design is a great way to communicate those values to your employees and clients. Here are a few tips on how to incorporate branding into your office design.
Use Colors That Reflect Your Brand Identity
Your choice of colors should be reflecting the overall tone of your brand. For example, if your brand is more high-end or luxurious, then richer colors like gold or petrified oak might be a better fit. In addition, if you are going for a more modern design, blacks, whites, and grays might be a better choice. Regardless of which colors you choose, make sure they are used consistently throughout your office design—from the paint on the walls to the carpeting to the furniture upholstery.
Use Wall Graphics to Reinforce Your Brand Message
Wall Graphics is another great way to incorporate your brand into your office design. Wall graphics can be used to define your business 's cultures and illustrate it to the employees and customers. Company slogans and mottos can be decorated on the walls of your office. Having company slogan or motto on the wall will lead to an increased sense of belonging among employees.
Plan Your Office Layout
An open-plan layout suggests transparency and collaboration, while a more traditional layout suggests stability and formality. For example, creatives agency with a team collaboration might tend more toward an open-plan office layout. On the other hand, legal or financial companies might choose a privacy-oriented layout with private rooms.
Choose Office Furniture Wisely
There are many ways to embed it into the office design, from the color scheme to the logo. However, corporate identity goes beyond a color or a logo. It refers to the brand's vision, mission or culture. As a result, a well-designed office furniture will feature those elements to heighten the brand experience.
For example, Desking systems in open space can help to engage between employees and fostering a culture of collaboration. if you have a breakout benches, meeting booths and pantry area at your workplace. It can promote workplace interaction and improve the employee’s relationship.
These are a few tips on how you can incorporate branding into your office design. By incorporating the colors, the graphics you use, and the furniture you select, you can create an environment that not only looks great but also effectively communicates who you are as a company.
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